Demand for business loans has skyrocketed with a healthy credit cycle, while demand for mortgages has seen some transfer. Diversified lenders such as BAF, Poonawalla, LTFH, and non-vehicle segments are expected to show healthy results. HDFC Bank, ICICI Bank, Tata Capital, Yes Bank, Faircent, L&T Finance and AB Capital have adopted an aggressive stance to grow their loan book across product segments. Commission payouts offered by different lenders for a particular product are not significantly different. Rural areas in Rajasthan have a history of lower delinquencies. Poonawalla Fincorp and Bajaj Finance have been deemed as a buy with potential for increase in value.