More than half of Indian equity investors come from non-metro cities: Study

Over half of equity investors in India are from non-metro areas, according to a study by equity investment advisory firm Research and Ranking. Of the 2,000 respondents, around 50% of investors had not experienced a complete business cycle, suggesting potential limited exposure to market fluctuations, but around 60% adopted a long-term investing approach. The survey also found that 57% of investors yearned to invest a lump sum in equity, while 43% preferred a more measured approach via investing through systematic investment plans.

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